Our Services: Sales Training and Lead Generation

Sales Training and Appointment Setting

Culture Boost!

Why Brilliant Business Strategies

I believe that incredible people with amazing talents are all around us. You are here to make the world better by doing great things.  I love helping people change their lives by connecting them with other remarkable people, by helping them see advantages and opportunities that will make their companies better, and by unlocking their potential as leaders.

I am John Durso and my company is Brilliant Business Strategies.  I specialize in culture building, leadership training and sales strategies.


  • Small businesses with under 100 employees who are B2B, including sole proprietors.
  • Specialty areas include, financial consultants, insurance agents, small community banks, non-profits and coaches.
  • Our mission is to help them understand their culture, hire the right people, become great leaders, and improve their sales systems, processes, and skill set.


  • Listening is more valuable than talking
  • Educating is not selling
  • Leaders are greater than managers
  • Service above self
  • Care for others, genuinely
  • Actions speak louder than words
  • Above all, enjoy life

Sales Training and Lead Generation

Our one-of-a-kind process blends sales training with lead generation services, formulating a unique, custom approach for each prospect. This laser focus improves penetration rates by over 85% on average and leads to more than 50% more deals closed.

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Sales Training and Appointment Setting services

Tired of making sales calls? Our team of professional callers and business developers use their years of experience and today’s technology to bring your sales team qualified opportunities.

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Culture Boost

The difference between a good sales team and a great sales team is locked in the relationship between the company culture/mission and their leadership. We help small businesses realize their true culture and show them how to find rockstars who fit that culture. Then we teach them how to motivate and inspire their team to be the absolute best versions of themselves.

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Learn more about how Brilliant Business Strategies can help your team succeed!


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